Elsa Amiss and her parents Rona and Nevil have won the overall Food Champion of the Year award for their organic free-range duck and egg-selling business at Higher Fingle Farm in Drewsteignton, Devon. The title means they will walk away with £10K prize money from Waitrose as well as the opportunity to have their product listed on Waitrose shelves.The family sell more than 100 organic ducks a week at their farm on the edge of Dartmoor, while Elsa, the brains behind Elsa’s Organic Duck Eggs, helps her mother and younger siblings to collect, grade and pack eggs from more than 300 free-range layers. Elsa, who plans to buy more ducks, develop her packaging and then go to Legoland with her share of the £10,000 first prize, came up with the idea to sell eggs as she wanted to do something that didn’t involve killing ducks. Brother Alfred (7) fills the boxes of eggs, Dora (5) puts on labels and twins Percy and Harold (3) collect the eggs. Higher Fingle Farm was the overall winner of the Country Living and Waitrose Made in Britain Awards, which were launched earlier this year to promote the UK’s small food and drink producers and to help Britain’s butchers, bakers, growers, brewers and cheese makers fast-track their produce onto the country’s supermarket shelves. The winners were announced in a ceremony at Burleigh Horse trials on Friday.Waitrose Commercial Director, Richard Hodgson, said: “Our buyers are constantly seeking out products of the best quality, farmed with high standards of animal welfare in mind – Elsa’s duck eggs are a cracking example of this – and just the sort of product we wanted to see on our shelves. It can take many food producers years of hard work to get their products onto the shelves of a supermarket but Elsa is to be congratulated on achieving this feat at the ripe old age of 10.”