Eight out of ten Brits won’t bother with New Year resolutions in 2011, it emerged yesterday (Sun).
Researchers found most people now reckon the annual vows are ‘old fashioned’ and ‘a waste of time’.
One in ten said they no longer make them because they are generally healthy and so struggle to find something to give up.
And one quarter admitted they didn’t bother because they knew they would give up within days.
One in six reckon resolutions are ‘unrealistic goals’ which they have no chance of sticking to.
The trend emerged in a study carried out by multivitamin brand Centrum.
A spokesman said: ”We’ve all made New Year’s resolutions in the past and if we’re honest it’s rare that people see them through.
”The research shows that many people no longer bother with resolutions because they don’t think they will stick to them.
”This is because people make unrealistic goals like beginning extreme diets or committing to heavy exercise routines that they can’t maintain.
”By making clever changes to one’s lifestyle instead of dramatic goals people may find that they can stick to their resolutions in the long term.”
The nationwide study of 1,000 aged between 25 and 65 quizzed them on their plans for 2011.
It found seven per cent say don’t bother with resolutions because no one else in their family makes New Year promises.
Of the few who do still make them, health and wealth will be the key focus. Six out of ten intend to eat healthier and a quarter promise to be more affectionate with their husband or wife.
Another third have told themselves they’ll do more exercise and 53 per cent will save more money.
While one in six will look to find ‘Me O’Clock’ by making more time for themselves, one in five will cut down on alcohol.
Yet it also emerged resolutions are likely to be broken by the 11th January.
The spokesman for Centrum added: ”Making a New Year’s resolution can be a very positive thing, the trick is to be realistic. Think of those little changes you can make that you know you’ll be able to stick to.”
”Pledging to add at least one extra portion of fruit and veg to your daily diet or taking the stairs instead of the lift once a day are just some of the easily maintainable changes you can make to your lifestyle to give yourself a boost in 2011.”
WHY BRITS WON’T MAKE RESOLUTIONS
1. They’re a waste of time
2. I’ll give up within days
3. I’m happy with how I am
4. They are unrealistic goals
5. They’re old fashioned
6. They’re too petty
7. I have nothing to give up
8. No-one else does them
9. I make changes throughout the year
10. They’re just another fad
Research conducted by global market research company www.onepoll.com
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