Text entered

Asda launches "electronitative easing" programme with price comparison ads from Skuuudle.com

Asda

25 October 2011


Asda today announced it is cutting the cost of gadgets, including camcorders, Blu-Ray players and cameras this Christmas to help shoppers make their Christmas pounds stretch further.
The price moves are part of the new national campaign with independent price monitoring and optimisation technology provider, Skuuudle (www.skuuudle.com), to expose higher prices on non-food ranges, in the run up to the festive period.
With less than ten weeks to go until Christmas Day Asda is undercutting Argos prices significantly. On certain individual items the savings are equivalent to the value of an average weekly family shop.
Asda has used data from Skuuudle and compared the prices of hundreds of popular gifts from big names such as Nikon, Canon, Samsung and Sony.
A Sony C69I iPod Dock at £87 at Asda is 24 percent cheaper than the Argos price of £114.99
A Canon Powershot A3300 IS Digital Camera Kit including case and a 4GB SD Card is £135 at Asda, 10 percent cheaper than Argos where the same product sells for £149.99.
A Sony SX15 SD camcorder at £159 at Asda is 11 percent cheaper than the Argos price of £179.99.
Sanjib Dosanjh, Category Director for Electronics at Asda, said: "Everyone deserves a perfect Christmas and its simply not fair that customers are forced to pay up to 25 percent more for the same, branded products at other high street stores.
He added: “Technology is for everyone and we can save families a packet on this year’s Christmas shopping list.”
Andrew Senior, founder and CEO of Skuuudle, said: "Our automated technology allows retailers to dramatically improve the efficiency of comparing their pricing with their competitors.
One area of particular focus for Asda this Christmas will be on a range of devices that enable affordable Internet access. Tablets and laptops will be available at ground-breaking prices as part of Asda’s commitment to supporting Race Online 2012.
This is the second of a number of comparison adverts that will focus on branded non-food products and help strengthen Asda’s goal of becoming the number one non-food retailer. The first focused on toys, with Asda announcing that it would be investing over £10 million to slash the prices on nearly 200 family favourites in The Big Toy Rollback Event but has promised shoppers that this will be the first in a number of significant price drops across the store to help families this Christmas.
Last week Asda launched its first ever Christmas gift guide. Eight million copies of the 204-page catalogue were handed out by colleagues in stores up and down the country. The catalogue, which supports Asda Direct, will include Christmas decorations, homewares, toys, healthy and beauty products, George, books, games and consoles as well as electronics.
To make shopping easier and to save even more money for shoppers, Asda will be heavily promoting the free In-store Collect service meaning that customers ordering online at asda.com get free delivery, on a wide range of products, to any store including its smaller format supermarkets.
Notes:
About the comparison:
Asda and competitor prices are all being monitored and compared by independent price checking service Skuuudle. Data from Skuuudle is fed in to the Asda price team who make adjustments.
Skuuudle compares exact branded matched items between Asda Direct and Argos.co.uk.
The comparison excludes items that are out of stock on the date of the price check.
Prices are as at 24th October 2011. Prices are collected daily.