Text entered

1 in 3 Brits spurred into dieting action by British Slimming Time

Sainsbury

28 March 2011


Dieters across the country are preparing to spring into their summer weight loss plans today, inspired by the extra hour of daylight, marking not only the start of British Summer Time, but British Slimming Time.
It may only be March, and the reality of bikinis and exposed flesh a far off thought, but research by Sainsburysdiets.co.uk reveals the clocks going forward will inspire 1 in 3 (41%) to kick start a summer diet. With nearly half of Brits planning on getting trim for summer, 57% aim to be in shape by the second bank holiday weekend, the traditional start of the BBQ season.
"With over half of the respondents wanting to achieve their goal weight within an 8 week period, Monday 28 March looks like it could be D-Day; the ideal day for slimmers across the country to start their diet" says Sainsbury's nutritionist Charlie Parker.
Charlie Parker continues: "The increase in daylight hours this Sunday could provide that extra bit of motivation for slimmers beginning the journey towards their perfect summer body. When the sun comes out we begin to stop craving those stodgy winter comfort foods, and are more interested in lighter meals like nutritious green salads and summer fruits. The longer days, better weather and desire for lighter meals do a great deal in helping us create and sustain healthier eating patterns in the run up to summer."
Sainsbury's Diets is offering an 8 week membership at just £3* a week. To sign up and for more information about Sainsbury's Diets go to http://www.sainsburysdiets.co.uk/.
Enquiries
For more information please contact the press office on 020 7695 7295. To find out the latest from Sainsbury's you can also follow J Sainsbury plc on Twitter.
Notes to Editors
Sainsbury's Diets is a simple, easy to follow online diet service designed to ease you into a healthier lifestyle - whether you want to shape up for a holiday, achieve serious weight loss or make a long term commitment to a better wellbeing, Sainsbury's Diets can provide all the support you need.
Users can choose from a personalised Meal Plan or Food Diary service - this flexible approach means you can switch between the two to suit a busy lifestyle. The tailored Meal Plan, Food Diary, shopping list and calorie counter can all be accessed via mobile phone, making it easier to stay on track wherever you are.
*Price of £3 per week is based on the 8 week membership term. At the end of your chosen term, your membership will continue to renew every 4 weeks at £12 (equivalent weekly price of £3) until you cancel. Subject to availability. Prices are correct at time of print; please visit http://www.sainsburysdiets.co.uk/ for full offer details.
Back to news