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Hotter Shoes

One Poll

8 November 2010

More than THREE MILLION women have received medical attention or been rushed to hospital - because of their shoes, a study found yesterday (Fri).
Researchers found one in ten females have gone to such extreme lengths to wear trendy shoes that half have ended up twisting their ankle or tearing a tendon.
Another third have fallen flat on their face as a result of their heels with many damaging their teeth and breaking their wrists.
The poll of 3,000 women found other injuries sustained in the name of fashion include broken ankles and twisted knees.
But six in ten girls said they'd grimace and continue to wear a pair of killer heels if they were complimented on their footwear on a night out.
Lisa McCarten, of comfort shoe specialist Hotter Shoes, said: ''It's incredible to imagine the pain and discomfort women endure for a pair of killer heels or an ill-fitting impulse sale bargain.
''Buying shoes can be hard work as women tend to buy shoes that look good with an outfit, and then worry about the pain later.''
The nationwide study - of women aged 18-65 - looked into what motivated women to buy certain shoes.
It found two thirds have worn shoes that have caused them injury.
Nearly every woman (89 per cent) admitted that uncomfortable shoes had ruined an evening with eight out of ten saying they had been forced to take them off during the night on the town.
More than a third of women said they have had to be helped or 'fireman lifted' home after ending up unable to walk after venturing out in bad fitting shoes.
And 61 per cent said they had been forced to sit down all evening because of their footwear.
The survey found nearly eighty per cent of women had bought shoes knowing that they didn't fit with half of those buying a pair that were too small for their feet.
Although women listed comfort as a priority when looking for shoes, 48 per cent ended up buying what looked good with 94 per cent saying they had bought shoes that were painful.
More than three quarters of those polled (78 per cent) said they had regretted buying shoes but a third said that they wouldn't throw a pair of shoes out if they caused injury if they looked good.
Only two per cent of women said they don't wear high heels.
Lisa McCarten added: ''We have championed the cause of comfortable shoes for over fifty years; today's active woman needs to be able to be on her feet for work, family and her own social life, while looking good and feeling no pain.
''Nothing can ruin a day more than sore and tired feet, every person in our design and technical team works hard to ensure that our shoes are stylish and comfortable.''
Research conducted by global market research company www.onepoll.com