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Try Something New On Today: Gok Wan designs for Tu at Sainsbury's

Sainsbury

1 March 2011

Sainsbury's today announced a major partnership with fashion expert Gok Wan.
TV personality and style guru Gok will create a number of
womenswear collections for the supermarket, with the first due to
hit the shelves this autumn.
The collections will reflect Gok's philosophy of making women
feel confident, stylish and positive about their bodies, whatever
their size or shape.
Gok Wan said: "I can't wait to get
started; this is a first for me. While I've styled thousands of
women over the years, soon millions of women are going to be able
to wear something I've created."
Luke Jensen, Sainsbury's non-food managing director,
said: "TU clothing has become a major growth area for
Sainsbury's, based on the concept of delivering style and quality,
at affordable prices.
"Over the next few years we will continue to dedicate more space
to clothing, with new store openings and the development of
existing sites.  As we continue to grow and expand our ranges,
we're delighted to bring Gok's unique talent, as a democratiser of
style and fashion, to our millions of customers.  We're
looking forward to working with Gok and to learning new ways to
make our shoppers look and feel fantastic."
Sainsbury's launched its Tu clothing range in September 2004.
The brand now accounts for 3% of all clothing, footwear and
accessory  sales in the UK, spanning
womenswear, menswear and childrenswear.*
Over the past five years, the retailer has seen its share of the
£9.9bn value fashion market more than treble.**
Notes to editors