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Baby Bottom Butter becomes a Number One Best-Seller at Waitrose

Waitrose

18 January 2011

A best-seller for babies’ bottoms is now a top skincare product thanks to mums slathering it on their own faces. Baby Bottom Butter priced at £2.54 per pot now out-sells every skin cream, moisturiser and anti-ageing lotion sold at Waitrose. This means the 125ml tubs of Baby Bottom Butter are even more popular with the supermarket’s shoppers than beauty brands specifically targeted at women, not babies. Waitrose Babycare Buyer Gemma Wright said: “This butter for babies’ bottoms is clearly the top choice for mums who love using it on their own faces. “Its consistent popularity and affordable price tag have proved this product is no fad – in fact it now out-sells every body and face cream that we stock.” The Baby Bottom Butter’s surprise position as Waitrose’ number one skincare product comes nearly three years after it achieved cult status thanks to glowing reviews on parenting websites. Mothers across Britain praised the budget butter for making their own faces feel soft and youthful, triggering a surge in demand that saw Waitrose sell a 14-year supply of the own-brand baby product in the space of just 12 months. It has now achieved another success by becoming the number one best-selling skincare product at Waitrose. Pots of the Baby Bottom Butter bear the slogan: ‘Naturally pure for relaxed and pampered babies’. It is a camomile-scented blend of olive oil and gentle lavender essential oil that is believed to nourish the skin and help protect against irritation. Baby Bottom Butter was launched at Waitrose in 2005 following the supermarket’s decision to remove parabens, petrochemicals and colours from its own-label baby toiletries. It hit the headlines in 2008 thanks to rave reviews on parenting websites. ENDS Notes to Editors: Baby Bottom Butter is the number one selling product by volume at Waitrose in the skincare category.For product samples and further information please contact Amanda Parkinson or Jennifer Lawlor at ZPR on 0207 7896 3404 or email: amanda@z-pr.com or Jennifer@z-pr.com