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Sainsbury's has seen the use of its free carrier bags significantly drop in the last six months, suggesting that its 16 million customers are beginning to abandon the single-trip carrier bag in favour of longer-life re-usable bags.
The supermarket has seen the use of free disposable bags fall by 10% in the last six months compared to last year, and the use of re-usable bags soar by nearly 50%. The decrease equates to a saving of 85 million free disposable bags, which prevents 750 tonnes of bags from going to landfill.
The sharp decline in free carrier bags follows Sainsbury's first two 'Make the difference' days when Sainsbury's was the first UK supermarket to remove free, disposable carrier bags from check-outs and instead offer free re-usable 'Bags for Life'.
To follow the success of customers using more re-usable bags, Sainsbury's will repeat its day of action for its next 'Make the difference' event that will run over the weekend, from Saturday 17th to Sunday 18th November 2007.
Gwyn Burr, Sainsbury's customer director, says: "This is a positive and significant shift in the right direction. Customers are using and re-using longer life bags more than ever before and relying less on free carrier bags. This also suggests that our 'Make the difference' days are encouraging real behaviour change amongst our 16 million customers and their shopping habits.
"Our aim was always to bring policy out of the boardroom and to encourage customers and colleagues to take simple steps and actions to effect real change. We will provide the bags for free but need customers to re-use them to really make the difference. Working together, these small and easy changes today can make real and lasting differences on major environmental issues."
Sainsbury's, which pioneered re-usable bags in the early 1990's, aims to give customers 9 million re-usable 'Bags for Life' over the weekend, which can be used and re-used. When a customer's 'Bag for Life' wears out, Sainsbury's will give customers a free replacement 'Bag for Life', and the old one can be recycled.
Although 9 million customers have already received a free 'Bag For life', sales of re-usable bags have risen dramatically since the 'Make the difference' days. In the same six months that free carrier bags have fallen, the sale of re-usable bags has risen by nearly 50% (44%). This marks another significant shift in customers wanting to use 'Bags for Life' to reduce their use of free, disposable bags.
For the next 'Make the Difference' weekend, free, disposable carrier bags will be removed from checkouts during the day, and customers will instead receive a free re-usable 'Bags for Life' which is made from 100% recycled material. On average customers use these bags at least 20 times.
'Make the Difference' days are a series of days, one each month, aimed at encouraging positive action and change across a range of environmental, health and ethical issues.
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Sainsbury's has seen the use of its free carrier bags significantly drop in the last six months, suggesting that its 16 million customers are beginning to abandon the single-trip carrier bag in favour of longer-life re-usable bags.
The supermarket has seen the use of free disposable bags fall by 10% in the last six months compared to last year, and the use of re-usable bags soar by nearly 50%. The decrease equates to a saving of 85 million free disposable bags, which prevents 750 tonnes of bags from going to landfill.
The sharp decline in free carrier bags follows Sainsbury's first two 'Make the difference' days when Sainsbury's was the first UK supermarket to remove free, disposable carrier bags from check-outs and instead offer free re-usable 'Bags for Life'.
To follow the success of customers using more re-usable bags, Sainsbury's will repeat its day of action for its next 'Make the difference' event that will run over the weekend, from Saturday 17th to Sunday 18th November 2007.
Gwyn Burr, Sainsbury's customer director, says: "This is a positive and significant shift in the right direction. Customers are using and re-using longer life bags more than ever before and relying less on free carrier bags. This also suggests that our 'Make the difference' days are encouraging real behaviour change amongst our 16 million customers and their shopping habits.
"Our aim was always to bring policy out of the boardroom and to encourage customers and colleagues to take simple steps and actions to effect real change. We will provide the bags for free but need customers to re-use them to really make the difference. Working together, these small and easy changes today can make real and lasting differences on major environmental issues."
Sainsbury's, which pioneered re-usable bags in the early 1990's, aims to give customers 9 million re-usable 'Bags for Life' over the weekend, which can be used and re-used. When a customer's 'Bag for Life' wears out, Sainsbury's will give customers a free replacement 'Bag for Life', and the old one can be recycled.
Although 9 million customers have already received a free 'Bag For life', sales of re-usable bags have risen dramatically since the 'Make the difference' days. In the same six months that free carrier bags have fallen, the sale of re-usable bags has risen by nearly 50% (44%). This marks another significant shift in customers wanting to use 'Bags for Life' to reduce their use of free, disposable bags.
For the next 'Make the Difference' weekend, free, disposable carrier bags will be removed from checkouts during the day, and customers will instead receive a free re-usable 'Bags for Life' which is made from 100% recycled material. On average customers use these bags at least 20 times.
'Make the Difference' days are a series of days, one each month, aimed at encouraging positive action and change across a range of environmental, health and ethical issues.
Enquiries:
Back to news
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