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Vitagetics

One Poll

13 January 2011

Two thirds of British women will quit their New Year diets today (Thurs) - just 13 days into 2011.
Millions of women will have ditched their healthy eating regime by 7pm tonight and tuck into calorie packed meals.
A quarter vowed to restart the diet tomorrow (Fri) morning after enjoying 'one night of naughtiness', but the majority said they have no intention whatsoever of resuming it after going hungry for so long.
Bland food, busy lifestyles and a lack of motivation were the biggest contributors for the slip-up, the survey of 1,000 women revealed.
Richard Wylie, of weight loss experts Vitagetics, said: ''Losing weight is at the top of the list when it comes to New Year resolutions but few people seem able to keep up with it.
''Most of the women we polled said hectic lifestyles and commitments such as children and work was responsible.
''This shows the sheer difficulty of adhering to a diet, especially one undertaken in the spirit of a resolution.''
The study of women aged between 18-65 found 97 per cent of dieters embark on a healthy eating plan on January 1 in a bid to shed the pounds from the festive season.
Almost two-thirds (61 per cent) opted for programs such as the Atkins diet, while the remainder simply cut-out alcohol and takeaways.
But despite their best intentions, 63 per cent said they will abandon their diets for good by tea-time today.
The majority of quitters (72 per cent) admitted they would not reveal the fact they've quit their healthy regime for up to six weeks, even to family and friends.
Richard Wylie added: ''Despite having every good intention of sticking to their diets, New Year dieters will have reverted to their old ways and will be tucking into an unhealthy or fatty dinner tonight.
''Eating bland, dull food day-in, day-out is exceptionally difficult - and always will be.''
Research conducted by global market research company www.onepoll.com