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Round baby carrots are to go on sale exclusively at Marks & Spencer and they have a couple of advantages compared with ordinary varieties - they don't need peeling and can be tossed into the pan whole.
Organic Parisienne Carrots as they are called are known to have such silky smooth skin that they only have to be washed before being eaten and are so small - the size of fifty pence piece - that no chopping is required. They are sweet and have a stronger flavour than other carrots so taste delicious eaten raw, with dips, sliced into rounds or fried into carrot crisps
They are being grown organically in Britain for the first time - near Inverness, Scotland. Originally they come from France where they are sold in farmers' markets and are much in demand for gourmet chefs due to their superior flavour.
Organic carrot sales have soared in the last year and are now the biggest selling organic vegetable. Sales are up 10% in the last 12 months, according to TNS. M&S organic carrot sales are up 25% in the last year.
Stuart Henderson, carrot specialist for M&S said: "These carrots have a lovely strong, sweet flavour as well as a striking appearance. We know from research convenience is more important than ever for busy lifestyles so a carrot that needs neither peeling nor chopping will be welcomed with open arms.”
"Organic carrots are a huge growth area so we are delighted to be innovating in a growing market. Children like to eat mini versions of fruit and vegetable so the Organic Parisienne is likely to be a lunchbox hit too," Stuart adds.
Scotland was chosen as a place for the carrots to grow because of its moderate climate - it isn't too hot in the summer and has plenty of rain. Organic Parisienne carrots are part of the Parisienne carrot family - a breed which is smaller than other carrots and grown is a distinctive round shape.
Grower Steven Jack, based in Inverness, who has been working with M&S for 15 years, has grown the carrots. He won The Grower’s Vegetable Grower of the Year 2007.
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Round baby carrots are to go on sale exclusively at Marks & Spencer and they have a couple of advantages compared with ordinary varieties - they don't need peeling and can be tossed into the pan whole.
Organic Parisienne Carrots as they are called are known to have such silky smooth skin that they only have to be washed before being eaten and are so small - the size of fifty pence piece - that no chopping is required. They are sweet and have a stronger flavour than other carrots so taste delicious eaten raw, with dips, sliced into rounds or fried into carrot crisps
They are being grown organically in Britain for the first time - near Inverness, Scotland. Originally they come from France where they are sold in farmers' markets and are much in demand for gourmet chefs due to their superior flavour.
Organic carrot sales have soared in the last year and are now the biggest selling organic vegetable. Sales are up 10% in the last 12 months, according to TNS. M&S organic carrot sales are up 25% in the last year.
Stuart Henderson, carrot specialist for M&S said: "These carrots have a lovely strong, sweet flavour as well as a striking appearance. We know from research convenience is more important than ever for busy lifestyles so a carrot that needs neither peeling nor chopping will be welcomed with open arms.”
"Organic carrots are a huge growth area so we are delighted to be innovating in a growing market. Children like to eat mini versions of fruit and vegetable so the Organic Parisienne is likely to be a lunchbox hit too," Stuart adds.
Scotland was chosen as a place for the carrots to grow because of its moderate climate - it isn't too hot in the summer and has plenty of rain. Organic Parisienne carrots are part of the Parisienne carrot family - a breed which is smaller than other carrots and grown is a distinctive round shape.
Grower Steven Jack, based in Inverness, who has been working with M&S for 15 years, has grown the carrots. He won The Grower’s Vegetable Grower of the Year 2007.
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