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Earliest ever Asparagus at Sainsbury's

Sainsbury

19 March 2007

The earliest ever British asparagus is being hand delivered to Sainsbury's on Monday 19th March 2007.
New growing techniques and improved varieties have brought forward the traditional eight-week season by a staggering four weeks - guaranteeing a huge boost for the entire British asparagus industry.
John Maylam, Sainsbury's Senior buyer says: " Our customers always choose British produce where possible, and the same goes with the asparagus season, it is eagerly awaited by everyone, and is a real symbol of summer.  I guess as spring seems to have sprung early this year it makes sense to have asparagus early too".
English asparagus is always one of the most eagerly awaited events in the entire British fresh produce calendar due to its outstanding eating quality.
Often considered to be a delicacy, with its straight spears and compact tip, asparagus is an attractive elegant-looking vegetable with a wonderfully subtle flavour.
Sainsbury's British asparagus is grown at New Farm Produce by the McGuffie brothers, who have been supplying Sainsbury's for over 20 years. As third generation growers, the McGuffies are expert at extending the season for as long as possible, bringing the first precious shoots to maturity as soon as possible.
The new crop is part of Sainsbury's drive to increase the amount of British produce sold through its stores.
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For more information and photography please contact Jo Pinate 020 7695 3547 Jo.Pinate@sainsburys.co.uk or Marilyn Cowking 020 7695 7426 Marilyn.cowking@sainsburys.co.uk
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