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Shape up for Summer with Miracle Jeans from Sainsbury’s

Sainsbury

4 April 2012

Today, TU at Sainsbury’s announces the introduction of a fantastic new, secret support jean - a jean that instantly flattens the tummy, lifts and shapes the bum and smoothes curves through in-built secret support.
Every woman wants to feel confident, stylish and positive about
her body, without breaking the bank, and these new jeans are flying
off the rails around the country reinforcing the nation's love of
Shapewear.
Research by TU at Sainsbury's*, reveals that one in three women
rate their derriere as the least favorite part of their body,
whilst a staggering 55% state their tummy as their biggest
insecurity. As a quick fix solution women regularly fall back on
shape enhancing clothing, with over a third of Britain's women
opting to pull on their favourite figure enhancing garments, rather
than diet for that special occasion. The Secret Support Jeans from
TU, target the nation's top insecurities and answer consumer demand
for everyday shapewear.
Amazingly, nearly 53,000 women in the UK wear shape enhancing
garments at least once a week, with almost half of the nation's
size 10 ladies donning shapewear daily (41%) to smooth any lumps
and bumps.
Sainsbury's clothing range TU now offers the easiest solution to
create a behind to rivals Beyonce's and offers an affordable way
for the UK's women to learn how to love their bums. The survey also
revealed that 32% of women wear shapewear to impress on a date and
58% wear it to ensure they look their best when attending a party.
So if you have a date, party or just want to look your best on the
school run, these jeans will give you the confidence you are
looking for.
Head to Sainsbury's for an instant fashion fix. Available at
selected stores now, priced £25.00
Notes to editors
* Sample Size: 2,000 women UK wide. Research conducted by
OnePoll for TU at Sainsbury's, January 2012.