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The 22,000 sqft store will open through the retailer's unique partnership with Fine Fare Food Market LLC (FFFM) and is located at The Lagoon, a new complex on Amwaj Islands on the North East coast of the country. The complex contains retail, leisure and commercial facilities and the new shop will serve the residential properties that have been developed in the area in recent years. The supermarket opened its first shops outside the UK in Dubai in November 2008 and sales are exceeding expectations, despite the economic climate. Waitrose continues to pursue further stores in the Middle East region. The new shop offers Waitrose products, including the successful essential Waitrose range, as well as locally sourced products such as Arabic breads and sweets to meet the needs of the local Bahrain customers. The wide range includes fresh and frozen foods, groceries, delicatessen, cheese, fish, meat, patisserie and hot food counters. Big sellers in the Dubai stores include British cheeses, fresh pasta and yogurts. The store creates 70 new jobs and FFFM will run its daily operation, supported by Waitrose in the UK, with a focus on delivering the high levels of customer service and fabulous food that shoppers expect from the Waitrose brand.David Morton, Waitrose Director of International Development said, “Expanding our business into the Middle East supports our long term growth plans to make the Waitrose brand accessible to more people in more places. Following the excellent sales performance and positive customer response from customers in the region, we are thrilled to be opening our first store in Bahrain in such a unique location. “Our partnership with Fine Fare Food Market LLC enables us to deliver quality food that suits the needs of local shoppers and we’re currently working together to find more suitable locations in the region, with the aim of opening more shops in the Middle East.” Patrick Lawrence, Property Manager of FFFM said, “The Lagoon is undoubtedly one of the most exciting and innovative retail developments in the region and we are delighted to be represented there. The store has been designed to embrace the ambience of Waitrose while catering for the specific needs of the local communities. The Lagoon is set to become the ultimate lifestyle destination for residents and visitors alike with Waitrose as the ultimate food destination”. Fahad Rafeah, General Manager of The Lagoon Bahrain said, “We are delighted to have Waitrose at The Lagoon, Bahrain generally and Amwaj residents specifically will have a gourmet store at their convenience catering to their needs”. ENDS
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The 22,000 sqft store will open through the retailer's unique partnership with Fine Fare Food Market LLC (FFFM) and is located at The Lagoon, a new complex on Amwaj Islands on the North East coast of the country. The complex contains retail, leisure and commercial facilities and the new shop will serve the residential properties that have been developed in the area in recent years. The supermarket opened its first shops outside the UK in Dubai in November 2008 and sales are exceeding expectations, despite the economic climate. Waitrose continues to pursue further stores in the Middle East region. The new shop offers Waitrose products, including the successful essential Waitrose range, as well as locally sourced products such as Arabic breads and sweets to meet the needs of the local Bahrain customers. The wide range includes fresh and frozen foods, groceries, delicatessen, cheese, fish, meat, patisserie and hot food counters. Big sellers in the Dubai stores include British cheeses, fresh pasta and yogurts. The store creates 70 new jobs and FFFM will run its daily operation, supported by Waitrose in the UK, with a focus on delivering the high levels of customer service and fabulous food that shoppers expect from the Waitrose brand.David Morton, Waitrose Director of International Development said, “Expanding our business into the Middle East supports our long term growth plans to make the Waitrose brand accessible to more people in more places. Following the excellent sales performance and positive customer response from customers in the region, we are thrilled to be opening our first store in Bahrain in such a unique location. “Our partnership with Fine Fare Food Market LLC enables us to deliver quality food that suits the needs of local shoppers and we’re currently working together to find more suitable locations in the region, with the aim of opening more shops in the Middle East.” Patrick Lawrence, Property Manager of FFFM said, “The Lagoon is undoubtedly one of the most exciting and innovative retail developments in the region and we are delighted to be represented there. The store has been designed to embrace the ambience of Waitrose while catering for the specific needs of the local communities. The Lagoon is set to become the ultimate lifestyle destination for residents and visitors alike with Waitrose as the ultimate food destination”. Fahad Rafeah, General Manager of The Lagoon Bahrain said, “We are delighted to have Waitrose at The Lagoon, Bahrain generally and Amwaj residents specifically will have a gourmet store at their convenience catering to their needs”. ENDS
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