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NO PAIN NO GAIN - DRAFT
Eight out of 10 Brits suffer from aches and pains caused by modern technology, it was revealed yesterday (insert date xxx).
New research has identified ten common complaints people live with on a daily basis - with the worst being back ache and shoulder strain after using the desktop computer or laptop.
In fact, the study suggests 75 per cent of people don't sit correctly when using the PC and the average person sits slumped in front of the monitor for more than five hours a day.
With more than half of all British households owning a computer, and almost everyone having access to a computer via libraries, schools, internet cafes and work, it is no wonder millions of people are in pain.
The poll of 7,333 people across the UK was conducted by new pain relief brand Mobigel Paineze Spray.
It revealed that four in 10 people regularly suffer from a cricked neck after making mobile phone calls whilst on the move.
Guilty of propping the phone up between ear and neck, mobile phone users are making a rod for their own back by talking to friends whilst also typing, walking and multi-tasking.
A further 37 per cent of Brits admit they put up with neck ache after lounging on the sofa in front of the television for a couple of hours every night.
A spokesman for Mobigel Paineze Spray said: "For many people, muscular pain and inflammation are common occurrences, yet people do not realise that the everyday habits are the cause of their discomfort.
"It would seem that modern technology is often the culprit for many of our injuries though ironically it is meant to make our lives easier."
The poll also shows that the rise in the number of people playing computer games has led to injuries such as wrist strain.
New fangled technology such as the Nintendo Wii is being held accountable for hundreds of injuries nationwide, and 36 per cent say they often feel uncomfortable after gaming.
Working at a computer is responsible for two out of the most common injuries listed in the top ten - as the computer mouse also responsible for thousands of people rolling around in agony.
A whopping 26 per cent of Brits claim to suffer from finger strain or repetitive strain after clicking the computer mouse several thousand times a day.
A quarter of the 25 million British commuters blame their car and traffic congestion for their constant niggles and aches.
A spokesman for Mobigel Paineze Spray continued: "Though many people often rely on painkillers in tablet form, research shows that pain relief products that are applied directly to the affected areas can penetrate deeper to bring more targeted and more effective pain relief, with fewer side effects."
Hair styling has also come under fire as men and women across the UK crack under the pressure to look good.
A quarter of respondents say daily styling with hair dryers, curling tongs, and straighteners has left them with arm and shoulder strain.
The mobile phone appears twice in the top 10 for being the cause of pain and suffering - as 19 per cent of folk also have achy thumbs after text messaging their mates.
Open plan offices are to blame for the 13 per cent of workers who have neck ache from all the chair swivelling required to talk to colleagues.
Whilst one in 10 Brits have at some point tripped up, fallen over, or walked into something when tweeting on Twitter to other followers.
The poll reveals that 71 per cent of people think it is highly likely that many of their muscle aches and pain are caused by modern day living.
MOST COMMON INJURIES CAUSED BY MODERN TECHNOLOGY
1. Back ache or shoulder strain after using the computer or laptop (75 per cent)
2. Cricked neck following mobile phone calls (38 per cent)
3. Neck ache after watching television (37 per cent)
4. Wrist strain after playing computer games (36 per cent)
5. Repetitive strain injury or finger strain after clicking the computer mouse (26 per cent)
6. Back ache following car commute (25 per cent)
7. Arm or shoulder strain following hair straightening / styling (24 per cent)
8. Achy thumbs after text messaging (19 per cent)
9. Neck ache from straining to see colleagues in an open plan office (13 per cent)
10. Strains and bruises from Twittering whilst walking (10 per cent)
ENDS
For more information and product photography, please contact:
Lizzie Andrews - lizzie@tiger-white.com, tel: 020 7202 8520
Claudia McKenzie - claudia@tiger-white.com, tel: 020 7202 8520
Research conducted by global market research company www.onepoll.com
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NO PAIN NO GAIN - DRAFT
Eight out of 10 Brits suffer from aches and pains caused by modern technology, it was revealed yesterday (insert date xxx).
New research has identified ten common complaints people live with on a daily basis - with the worst being back ache and shoulder strain after using the desktop computer or laptop.
In fact, the study suggests 75 per cent of people don't sit correctly when using the PC and the average person sits slumped in front of the monitor for more than five hours a day.
With more than half of all British households owning a computer, and almost everyone having access to a computer via libraries, schools, internet cafes and work, it is no wonder millions of people are in pain.
The poll of 7,333 people across the UK was conducted by new pain relief brand Mobigel Paineze Spray.
It revealed that four in 10 people regularly suffer from a cricked neck after making mobile phone calls whilst on the move.
Guilty of propping the phone up between ear and neck, mobile phone users are making a rod for their own back by talking to friends whilst also typing, walking and multi-tasking.
A further 37 per cent of Brits admit they put up with neck ache after lounging on the sofa in front of the television for a couple of hours every night.
A spokesman for Mobigel Paineze Spray said: "For many people, muscular pain and inflammation are common occurrences, yet people do not realise that the everyday habits are the cause of their discomfort.
"It would seem that modern technology is often the culprit for many of our injuries though ironically it is meant to make our lives easier."
The poll also shows that the rise in the number of people playing computer games has led to injuries such as wrist strain.
New fangled technology such as the Nintendo Wii is being held accountable for hundreds of injuries nationwide, and 36 per cent say they often feel uncomfortable after gaming.
Working at a computer is responsible for two out of the most common injuries listed in the top ten - as the computer mouse also responsible for thousands of people rolling around in agony.
A whopping 26 per cent of Brits claim to suffer from finger strain or repetitive strain after clicking the computer mouse several thousand times a day.
A quarter of the 25 million British commuters blame their car and traffic congestion for their constant niggles and aches.
A spokesman for Mobigel Paineze Spray continued: "Though many people often rely on painkillers in tablet form, research shows that pain relief products that are applied directly to the affected areas can penetrate deeper to bring more targeted and more effective pain relief, with fewer side effects."
Hair styling has also come under fire as men and women across the UK crack under the pressure to look good.
A quarter of respondents say daily styling with hair dryers, curling tongs, and straighteners has left them with arm and shoulder strain.
The mobile phone appears twice in the top 10 for being the cause of pain and suffering - as 19 per cent of folk also have achy thumbs after text messaging their mates.
Open plan offices are to blame for the 13 per cent of workers who have neck ache from all the chair swivelling required to talk to colleagues.
Whilst one in 10 Brits have at some point tripped up, fallen over, or walked into something when tweeting on Twitter to other followers.
The poll reveals that 71 per cent of people think it is highly likely that many of their muscle aches and pain are caused by modern day living.
MOST COMMON INJURIES CAUSED BY MODERN TECHNOLOGY
1. Back ache or shoulder strain after using the computer or laptop (75 per cent)
2. Cricked neck following mobile phone calls (38 per cent)
3. Neck ache after watching television (37 per cent)
4. Wrist strain after playing computer games (36 per cent)
5. Repetitive strain injury or finger strain after clicking the computer mouse (26 per cent)
6. Back ache following car commute (25 per cent)
7. Arm or shoulder strain following hair straightening / styling (24 per cent)
8. Achy thumbs after text messaging (19 per cent)
9. Neck ache from straining to see colleagues in an open plan office (13 per cent)
10. Strains and bruises from Twittering whilst walking (10 per cent)
ENDS
For more information and product photography, please contact:
Lizzie Andrews - lizzie@tiger-white.com, tel: 020 7202 8520
Claudia McKenzie - claudia@tiger-white.com, tel: 020 7202 8520
Research conducted by global market research company www.onepoll.com
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